Customer Insight

East Riding of Yorkshire Council Customer Insight Postcode Segments

  • We have created a bespoke Customer Insight segmentation tool to better understand the population of the East Riding.
  • Each East Riding postcode falls within 1 of 10 segments, each of which is outlined below.
  • Each segment has its own characteristics. For example: age, qualifications, broadband speeds.
  • For more information regarding our Customer Insight segments, please email intel-hub@eastriding.gov.uk

Use the magnifying glass in the upper right corner of the map to search for your own postcode!

View larger map
Terms and conditions This map is reproduced from Ordnance Survey material with the permission of Ordnance Survey on behalf of His Majesty's Stationery Office Crown Copyright 2024. Unauthorised reproduction infringes Crown Copyright and may lead to prosecution or civil proceedings. © Crown Copyright and database right 2024. Ordnance Survey AC0000819084. East Riding of Yorkshire Council.

Renting Singles
Young Families
Rural Couples
Affluent Couples
Settled Rurality
Savvy Spenders
Comfortable Families
Settled & Secure
Older Independents
Older with Care Needs
Community Wellbeing Menu

Use the banner above to navigate the profiles. You can use the “Top” button at the bottom right of the page to return to the top of the page. To view a description of the Index of Multiple Deprivation (IMD) click here.

Index of Multiple Deprivation


Last Updated on March 1, 2022