East Riding of Yorkshire Council Customer Insight Postcode Segments

  • We have created a bespoke Customer Insight segmentation tool to better understand the population of the East Riding.
  • Each East Riding postcode falls within 1 of 10 segments, each of which is outlined below.
  • Each segment has its own characteristics. For example: age, qualifications, broadband speeds.
  • For more information regarding our Customer Insight segments, please email intel-hub@eastriding.gov.uk

Use the magnifying glass in the upper right corner of the map to search for your own postcode!

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