East Riding – Customer Insight

East Riding of Yorkshire Council Customer Insight Postcode Segments

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We have created a bespoke Customer Insight segmentation tool to better understand the population of the East Riding.
Each East Riding postcode falls within 1 of 13 segments, each of which is outlined below.
Segments are seperated into supergroups; Coastal, Rural and Urban. Areas were classified using the Rural Urban Classification (RUC) produced by ONS. The coastal segment includes areas within 5 miles from the coastline.
Each segment has its own characteristics. For example: age, qualifications, deprivation. Segment profiles are based on data that best describes that segment.
For more information regarding our Customer Insight segments, please email intel-hub@eastriding.gov.uk

Use the magnifying glass in the upper right corner of the map to search for your own postcode!

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Coastal Supergroup

Coastal Retirement Communities

Coastal Hardship

Working Coastal Residents

Community Wellbeing Menu

Rural Supergroup

Affluent Rural Professionals

Private Renting Rural Communities

Family Rural Communities

Established Rural Residents

Accessible Rural Households

Community Wellbeing Menu

Urban Supergroup

Older Urban Homeowners

Urban Professional Families

Urban Independent Living

Urban Hardship

Urban Renting Communities

Community Wellbeing Menu

Use the banners above to navigate the profiles. You can use the “Back to top” button at the bottom right of the page to return to the top of the page. To view a description of the Index of Multiple Deprivation (IMD) click here.